Micro Case Studies
The numbers tell the story. Context tells the truth.
Anyone can cherry-pick impressive statistics to make them say what they want.
What matters is thinking behind the metrics and the trasnformation behind the numbers.
Each story here had real stakes, incredible humans, and a unique, creative strategic approach to solve a probelm.
The Digital Pivot That Saved a Business
Challenge: And events-driven business on the brink of collapse after 2020 lockdowns. Monthly revenue: -$80k. Needed to pivot to online model immediately.
Approach: Complete business model translation from live events to digital experience, including new messaging architecture and automated funnel systems.
Results:
Monthly revenue: -$80k to +$50k in 6 weeks
18-monts later: $1.2M in monthly recurring revenue
Business model completely transformed and sustainable
The High-Ticket Conversion Breakthrough
Challenge: $10K coaching program converting at 1% on a good day. No sales team. Brilliant program, but the messaging wasn't connecting.
Approach: Single sales page redesign focused on translating the value in the program into audience's natural language and aligning it with their deeper, unspoken values and connecting it their vision for making an impact in the world.
Results:
13.6% conversion rate on main offer (no sales calls)
50% uptake on $24K coaching upsell
Completely automated high-ticket sales process that still works 4 years later
The Herbal Medicine Launch
Challenge: An info-product company focused on spirituality and energy work was expanding into a new domain: herbal medicine. The future of the company depended on the campaign’s success.
Approach: A complete messaging ecosystem that built a bridge between the beliefs and values of their audience and the value proposition of the new product. An essential piece here was creating a feeling of being part of something bigger, an movement rooted in earth-based medicine and spiritual values. Their decision to buy became more than a step on their personal healing journey, it was a confimration of identity and the changes they wished to see in the world.
Results:
300K opt-ins in 10 days
$1.8M in revenue in 10 days
Successfully positioned company in new market category
The High-Ticket Program Launch Challenge:
Challenge: Company needed to sell a high-ticket training program that was 50X more expensive than anything they'd ever offered. The founder was not a dynamic speaker and struggled with sales messaging.
Approach: Developed an email-driven strategy with simple Q&A sessions instead of flashy webinars or typical funnel tactics that matched the founder's natural disposition.
Results:
Sold out the program 5 consecutive times
Same exact strategy worked for each promotion
No need for high-pressure sales tactics
The 30X Growth Story
Challenge: Education company with big vision but struggling to translate it to wider market. Needed messaging that could scale exponentially.
Approach: 3-year strategic partnership developing complete messaging ecosystem and scaling systems.
Results:
30X revenue growth over 3 years
Became category leader in their space
Built marketing systems that sustained long-term growth
The Mastermind Presentation
Challenge: A business and personal development coach wanted a new high-ticket offer to sell at his mastermind event. The material had to work for both marketing novices and advanced practitioners.
Approach: Developed the offer, wrote and delivered a compelling live presentation that built trust while demonstrating value to sell people into the new offer.
Results:
$96K in 20 minutes
Standing ovation from audience
Multiple referrals from attendees
The Trauma Specialist's Transformation
Challenge: Emotional trauma specialist so burnt out on social media marketing she was ready to quite. She had a tiny list (700 people), a sensitive audience, and needed an authentic approach that was indistinguishable from her own voice.
Approach: Email-focused strategy respecting both practitioners' values and the audience's emotional needs. Complete automation system that she could run multiople times a yer.
Results:
Tripled her annual revenue in 3 weeks
Fully automated marketing system
Sustainable growth model aligned with values
The $2M Growth Ceiling
Challenge: Coaching business maxed out at $2M revenue doing everything internally. The founder knew what got him there wouldn't get him to the next level but interviewed 50+ candidates before finding the right fit.
Approach: Strategic partnership to handle all marketing strategy and copy, allowing founder to focus on his zone of genius while scaling the message.
Results:
500% revenue growth in 18 months
Broke through the 8-figure barrier
Sustainable systems for continued growth
The Event That Wouldn't Sell
Challenge: A company was struggling to sell tickets to their main event. This event was the prime driver for all higher-ticket offers, and they were on the hook for massive hotel costs. They needed to sell 1200 tickets, fast.
Approach: Complete overhaul of event promotion campaign, reworking the offer, core messaging, timing of email campaigns, and upsell flows.
Results:
Sold out the entire event in under a month
Saved the company from major financial loss
Created a repeatable system for future events
The 8-Figure Nurture Problem Challenge:
Challenge: 8-figure business with outstanding sales team but terrible list retention. Anyone who didn't buy immediately was lost, creating massive acquisition costs and revenue leaks.
Approach: Developed an epic story-driven 24-email sequence that combined the full spectrum of the guru’s proprietary methods, personality, life story, and vision for the future to create genuine connection and long-term engagement.
Results:
Became backbone of front-end acquisition funnels
Still working effectively 4+ years later
Dramatically improved list retention and lifetime value
The Cold Traffic Breakthrough:
Challenge: A coaching business was losing money on Facebook ads for $500 course. Conversions stuck at 0.8% and campaigns were hemorrhaging money.
Approach: Complete messaging overhaul from cold ad copy through every touchpoint and follow-up, with relentless testing and emotionally-driven copy targeted to specific market segments.
Results:
650% increase in conversions
Turned losing campaigns into profitable ones
Created a scalable paid traffic system
British language and Supplement Sales:
Challenge: UK-based supplement company saw webinar attendance plummeting. Their older British audience found typical "American-style" marketing copy repellant, but webinars were their core revenue driver.
Approach: Adapted brand voice and promotional strategy to match their market's preferences, tweaking email marketing strategy and promotional schedule.
Results:
150% increase in webinar attendance
Created resilient stream of high-quality leads
Marketing that felt authentic to their audience
The Pattern Behind the Results
It’s not about the tactics used to solve a given problem. This is about applied strategic adaptability to different challenges and situations.
There are a few key prinicipels at play in all my work:
Deep Research: I go deep to understand the context of your situation, totality of your offer, how you think and what really drives your audience.
Buyers Journey Awarenss: Everyone is at a different place in their journey. Messaging needs to meet them where they are at, and guide them, step-by-step, to the solutions you provide, and beyond.
Message Architecture: Building complete systems where every piece reinforces your core value proposition, market positioning, and brand values.
Strategic Implementation: Focusing on high-leverage activities that create lasting transformation, not just short-term spikes.
Values Alignment: Ensuring growth strategies feel authentic to who you are and serve your long-term vision.
What’s Your Challenge?
Every situation is unique, but the fundamental principles are consistent.
If you're a conscious leader with:
A proven offer that transforms lives
An audience that values authenticity over hype
A vision that deserves wider recognition
The commitment to invest in strategic partnership
...then these kinds of results are absolutely possible.
[Let's explore what's possible for your mission]